The Republican Party has attempted a top down approach towards breaking into the growing Latino voter market share. This attempt has failed.
For all practical purposes there is no Republican Party in most Latino neighborhoods. No elected partisan Republican officials. No party structure. Nothing.
There has been much talk of million dollar advertisement campaigns geared to move Latino voters. There is certainly a role for advertising, but GROW Elect takes another tact. The GROW Elect programs are focused on a bottom up approach.
GROW Elect is a political action committee that recruits, endorses, trains, and funds Latino Republican candidates for public office.